Invivo X, Sarah Jessica Parker’s private label

Marketing action of fame.

PROSECCO ON THE OFF-PREMISES AMERICAN MARKET

According to Shanken News Daily, in the United States the alcoholic beverages market has grown 2% during 2020.

ROSÉ WINE IN THE AMERICAN MARKET AND THE NEW PROSECCO ROSÉ

Starting with the fall season of 2020, a new type of Italian wine has been born: Prosecco Rosé!

COVID-19: ALCOHOL CONSUMPTION OUTSIDE OF HOME

The sales have grown during the 8 weeks of the lockdown

THE SPARKLING WINES MARKET IN CANADA

Only 18% of sparkling wines drunk in Canada are produced within the state

THE ITALIAN MARKET DURING THE LOCKDOWN

The lockdown has changed everyone’s habits.

U.S.A. MARKET: ITALIAN SPARKLING’S GROWTH

The Italian sparkling wines conquer the 35% of the market

MADE IN ITALY SUCCESS

Two out of three Italians are willing to pay 20% more to buy Made in Italy products.

PRIVATE LABEL MANUFACTURERS ASSOCIATION

founded to support the private labels

PRIVATE LABELS IN THE UNITED STATES

the consumption in the last 10 years has doubled

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