Invivo X, Sarah Jessica Parker’s private label
Perhaps, more than of Private Label, the one between Sarah Jessica Parker and New Zealand Invino seems to be a marketing action carried out by the latter, in order to associate the fame of the actress with one of her wines produced, or rather two.
PROSECCO ON THE OFF-PREMISES AMERICAN MARKET
According to Shanken News Daily, in the United States the alcoholic beverages market has grown 2% during 2020.
ROSÉ WINE IN THE AMERICAN MARKET AND THE NEW PROSECCO ROSÉ
Starting with the fall season of 2020, a new type of Italian wine has been born: Prosecco Rosé!
COVID-19: ALCOHOL CONSUMPTION OUTSIDE OF HOME
The sales have grown during the 8 weeks of the lockdown
THE SPARKLING WINES MARKET IN CANADA
Only 18% of sparkling wines drunk in Canada are produced within the state
THE ITALIAN MARKET DURING THE LOCKDOWN
The lockdown has changed everyone’s habits.
U.S.A. MARKET: ITALIAN SPARKLING’S GROWTH
The Italian sparkling wines conquer the 35% of the market
MADE IN ITALY SUCCESS
Two out of three Italians are willing to pay 20% more to buy Made in Italy products.
PRIVATE LABEL MANUFACTURERS ASSOCIATION
founded to support the private labels
PRIVATE LABELS IN THE UNITED STATES
the consumption in the last 10 years has doubled
