Perhaps, more than of Private Label, the one between Sarah Jessica Parker and New Zealand Invino seems to be a marketing action carried out by the latter, in order to associate the fame of the actress with one of her wines produced, or rather two.
According to Shanken News Daily, in the United States the alcoholic beverages market has grown 2% during 2020.
Starting with the fall season of 2020, a new type of Italian wine has been born: Prosecco Rosé!
The sales have grown during the 8 weeks of the lockdown
Only 18% of sparkling wines drunk in Canada are produced within the state
The lockdown has changed everyone’s habits.
The Italian sparkling wines conquer the 35% of the market
Two out of three Italians are willing to pay 20% more to buy Made in Italy products.
founded to support the private labels
the consumption in the last 10 years has doubled